On Saturday, January 24th, join us as we welcome Arthur Genre for a book signing of his debut book, La France Made in USA published in France by De Boeck Supérieur.

Coca-Cola, Disney, Apple, Levi’s jeans, and rock and roll… so many American symbols are so ubiquitous in France that our country could almost become the 51st state of the Stars and Stripes.
In France Made in USA, Arthur Genre conducts a fascinating investigation into how these American-born icons have become so deeply ingrained on our side of the Atlantic.

Yet, it wasn’t a foregone conclusion that McDonald’s would make gastronomic France its first foreign market! For at least a century, whether it fascinates or repels us, the American way of life has shaped our culture in an ambiguous relationship, oscillating between resistance and fascination.

Embark on a historical and cultural journey to the heart of our paradoxical relationship with the American superpower.