Fashion and the art of pochoir
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Fashion and the art of pochoir

By Calahan April
en

The 1910s and 1920s witnessed an outpouring of luxury publications that used a hand-stencilling technique known as pochoir (French for stencil). The highly refined and painterly technique, which consists of applying layers of gouache paint or watercolour to achieve bold blocks of saturated colour, produced works of visual artistry formerly unrivalled in the history of illustration, and it became the medium of choice for avant-garde couturiers seeking to stand apart and cultivate an elite readership. Organized chronologically by publication and showcasing a carefully curated selection of the most exceptional illustrations from couture albums and high-end magazines, Fashion and the Art of Pochoir is the definitive tribute to the artists and couturiers who first united to redefine luxury, inaugurating the enduring alliance between fashion and art, from Schiaparelli and Dali to Vuitton and Murakami today. Closing with biographical notices of illustrators and fashion designers, it offers a unique chance for illustrators, artists, designers and fashion enthusiasts to discover the rarely seen images that defined a short but magnificent golden age.

PUBLISHER :
thames & hudson
PUBLICATION DATE :
October 12, 2015
ISBN-10 :
0500239398
ISBN-13:
9780500239391
LANGUAGE :
English
FORMAT :
Book
PUBLISHER :
thames & hudson
PUBLICATION DATE :
October 12, 2015
ISBN-10 :
0500239398
ISBN-13:
9780500239391
LANGUAGE :
English
FORMAT :
Book
Our price:
$115.34

Fashion and the art of pochoir

By Calahan April
en
The 1910s and 1920s witnessed an outpouring of luxury publications that used a hand-stencilling technique known as pochoir (French for stencil). The highly refined and painterly technique, which consists of applying layers of gouache paint or watercolour to achieve bold blocks of saturated colour, produced works of visual artistry formerly unrivalled in the history of illustration, and it became the medium of choice for avant-garde couturiers seeking to stand apart and cultivate an elite readership. Organized chronologically by publication and showcasing a carefully curated selection of the most exceptional illustrations from couture albums and high-end magazines, Fashion and the Art of Pochoir is the definitive tribute to the artists and couturiers who first united to redefine luxury, inaugurating the enduring alliance between fashion and art, from Schiaparelli and Dali to Vuitton and Murakami today. Closing with biographical notices of illustrators and fashion designers, it offers a unique chance for illustrators, artists, designers and fashion enthusiasts to discover the rarely seen images that defined a short but magnificent golden age.
PUBLISHER :
thames & hudson
PUBLICATION DATE :
October 12, 2015
ISBN-10 :
0500239398
ISBN-13:
9780500239391
LANGUAGE :
English
FORMAT :
Book