To celebrate the international launch of No Ads Please, Mohamed Bouabdallah, Cultural Counselor of France in the United States and Director of Villa Albertine, and Rémi Babinet, founder of BETC, will discuss creativity, culture, and the role of brands today.

The event will be followed by a book signing. Click here to register.

About the Book

Founded by Rémi Babinet, BETC was named the world’s most creative agency in 2024. No Ads Please was crafted as a field guide whose format creates an instant sense of intimacy and closeness with the reader. Step inside Babinet’s mind, a place where art, photography, film, design, music, architecture, ideas, economics, and business collide in a rich and dynamic creative process.